In an urban property landscape saturated with generic multi-unit developments, Material was established with a singular focus: doing things better. Based in Christchurch, the brand bridges architectural integrity and genuine livability—prioritising generous floor plans, enduring construction materials, and considered everyday details over compromise.
Studio Sole partnered with the founders from the ground up to establish Material’s complete brand ecosystem. This end-to-end engagement encompassed the primary brand identity, physical and digital sales collateral, social media design systems, and the custom UI/UX design and Webflow development of their digital platform.
To set Material apart from conventional property developers, the visual identity was built around architectural structure, physical permanence, and bold honesty.
The bespoke logomark directly reflects the fundamental components of construction—referencing structural floorplans, boundary sections, tile alignments, and modular brickwork arranged within a precise geometric grid. Paired with a robust, heavy sans-serif typeface, the identity delivers an immediate sense of structural weight, permanence, and modern architectural clarity. A high-contrast color palette, punctuated by a distinctive industrial orange accent, brings energy and unmistakable brand recall to every touchpoint.
Beyond the front-end build, the project included a robust CMS architecture, allowing the Parker Campers team to manage vehicles, blog content and supporting information without relying on ongoing developer support.
Material’s focus on spatial quality and tactile materials guided the design philosophy across all brand collateral.
Moving away from the cluttered layouts standard in commercial property sales, the collateral system embraces an elevated editorial aesthetic. Sales brochures, floor plan packs, cover pages, and digital presentation decks lean into generous negative space, rigorous typographical scale, and disciplined content hierarchies. Renders and architectural photography are given prominence alongside honest material specifications. This editorial language extends seamlessly into a modular social media template suite, allowing the internal team to showcase project milestones, construction details, and architectural commentary with visual consistency.
Designed and built end-to-end within Webflow, the digital experience translates the brand’s spatial ethos into an interactive, digital environment.
The interface was crafted around intuitive navigation and deep content hierarchy. A fully customized CMS powers the project portfolio, categorizing developments across distinct tiers (Series, Editions, and Originals) while seamlessly managing conditional states between active releases and upcoming sites in planning. Bespoke scroll-driven interactions, subtle parallax depth, and tailored hover states introduce refined kinetic energy without hindering performance. Built with scalable content collections and optimized responsive breakpoints, the platform provides Material’s team with complete control to launch future developments independently.
A custom blog filtering system was developed using custom code, allowing visitors to quickly browse relevant articles while giving the Parker Campers team a straightforward publishing workflow. Studio Sole also provided guidance throughout the SEO implementation, ensuring the website was structured to support ongoing optimisation by the client's marketing team.
The result is a unified, design-led brand system that immediately positions Material as a definitive voice in contemporary Christchurch residential development. By marrying a confident physical identity with an editorial print suite and a bespoke Webflow platform, Studio Sole has equipped Material with an enduring foundation to showcase developments like 35 Harris, Derby Terraces, and future sites for years to come.
