designHOME is a Christchurch-based property developer creating architecturally designed homes and multi-residential developments that prioritise quality, liveability and thoughtful design. Studio Sole was engaged to design and develop a website that reflected this philosophy, creating a digital platform that showcased both completed and upcoming developments while reinforcing the premium nature of the brand.
Built entirely in Webflow, the project combines refined visual design with a flexible CMS, giving the designHOME team an easy-to-manage platform capable of growing alongside the business.
Purchasing a home is a significant decision, and the website needed to inspire confidence from the first interaction. The design places a strong emphasis on imagery, generous spacing and a clean visual hierarchy, allowing each development to speak for itself without unnecessary distraction.
Subtle animation and considered page transitions add movement throughout the experience while maintaining a professional and timeless aesthetic that complements the quality of the homes being showcased.
Behind the design sits a powerful Webflow CMS, allowing new developments, property information and supporting content to be managed efficiently as projects evolve.
Each development page was designed to accommodate a wide range of information while remaining clear and easy to navigate, ensuring prospective buyers can quickly explore available properties, completed projects and future developments across any device.
The result is a website that balances beautiful presentation with practical content management, providing a platform that continues to support the business as it grows.
designHOME now has a digital presence that reflects the quality and attention to detail behind every development. By combining thoughtful design with a scalable Webflow build, the website provides an engaging experience for prospective homeowners while giving the team complete control over managing and expanding their portfolio as new projects are released.
